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Branding formation: the current state of Kazakhstan´s experience
Elubayeva A. 1

1. Al-Farabi Kazakh National University, chair of UNESCO, international journalism and Media in Society Student of 2 course master’s degree, specialty «6М051400- Public Relations »


This article contains a summary of the main factors of investment and tourist attractiveness of the states. Variations in the meaning of the concept of promoting territorial, national branding, and the components of national identity are presented. After passing a certain economic and industrial development, our country, relying on the experience of developed countries, is developing on the way to becoming a competitive state in terms of national branding. The success of branding is measured by the level of knowledge about the territory, the clarity of consumers ´ perception of it, the availability of resources, the tourist flow, the inflow of investment, and the translation of the achievements of the region.

Ключевые слова: national branding, territorial image, Kazakhstan, national identity components of branding.

Библиографическая ссылка

Elubayeva A. Branding formation: the current state of Kazakhstan´s experience // Международный научно-общественный журнал "DOGMA". – 2021. – № 2(16);
URL: journaldogma.esrae.ru/17-288 (дата обращения: 19.08.2022).

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